A. “You” and “your” mean the individual or entity visiting or using the Site.
B. “LME”, “we,” “us” and “our” means Lake Michigan Express, LLC.
C. “Site” refers to LME’s website at www.LakeMichiganExpress.com, and other related websites, blogs, domains, and mobile sites maintained by LME.
D. “Non-Personal Information” is any information that is not Personally Identifiable Information (defined below). Non-Personal Information includes, without limitation, Personally Identifiable Information that has been anonymized.
E. “Personally Identifiable Information” or “PII” is non-public information we receive from your use of the Site that can be used, alone or in combination with other information in our possession, to identify a particular person/individual. It may include information such as name, address, telephone number and other personal information you provide us.
F. “Data” includes both Non-Personal Information and Personally Identifiable Information.
You do not have to provide any Personally Identifiable Information to browse the publicly available pages of the Site; however, in order to use certain Services provided through the Site, you may be required to register and provide Personally Identifiable Information.
We may collect PII from you in a variety of ways, including, but not limited to, when you visit the Site, register on the Site, when you provide PII in connection with other activities, services, features or resources we make available on the Site, or when you complete a transaction on the Site. We may collect your name, mailing address, billing address, phone number, payment information, or email address. We may also collect additional information from you depending on the nature of the transaction.
Notwithstanding the foregoing, we will treat as PII any item that, either alone or together with other information, we could use to identify an individual. Except as described below in this section and in the “When We May Disclose Your Information” section below, we will not share with third-parties the link between your IP address and your PII without your permission.
We will only use PII for the purpose of fulfilling our duties and providing the Service and for improving services. LME may use PII for the following purposes:
A. To improve customer service: Your information helps us to more effectively respond to your customer service requests and support needs.
B. To personalize user experience: We may use information in the aggregate to understand how our users as a group use the Services and resources provided on the Site.
C. To improve the Site: We continually strive to improve our website offerings based on the information and feedback we receive from you.
E. To send periodic emails: The email address you provide for the Service will only be used to send you information and updates pertaining to products or services requested. It may also be used to respond to your inquiries, and/or other requests or questions.
LME uses third party payment processing companies to bill you for goods and services, or for other purposes within the ordinary course of business. We may also use third party services for the purpose of assisting LME engage in the above-stated activities. Third party service providers are not permitted to use your Personally Identifiable Information for any purpose, except for the above-stated activities and purposes. LME is not liable for the acts or omissions of these third parties except to the extent required by applicable law.
To help us optimize the Site or for marketing purposes, we may allow other authorized third-parties to place or recognize unique cookies on your browser. Any information provided to third-parties through cookies will be for enhancing your user experience by providing more relevant marketing. Third-party services and tools we use, which may send cookies to users of the Site and may collect information from users, includes:
Here are links to some browsers’ websites:
Google Chrome: www.google.com
Internet Explorer: support.microsoft.com
Mozilla Firefox: support.mozilla.org
We will use commercially reasonable methods to keep personal information securely in our files and systems.
Your browser may provide you with the option to send a “Do Not Track” signal to websites you visit. This signal is used to request that websites not send the requesting device cookies, but websites have no obligation to respond to such signal or to modify their operation. At the current time, the Site is not programmed to recognize Do Not Track signals, so the Site will not treat you differently if we receive such signals from your browser and we may not comply with Do Not Track settings on your browser.
LME takes special care to protect the privacy needs of children under the age of 13 and we encourage parents to be an active participant in their child’s online activities. LME abides by the Children’s Online Privacy Protection Act (COPPA) and other relevant laws. The Site does not target and is not intended for children under the age of 13, and LME will not knowingly collect Personally Identifiable Information directly from them. If LME discovers that a child has provided personal data directly through the Site, LME will eliminate that data. This Site is only intended for persons 18 years of age or older. If you are under 18 you must ask a parent or legal guardian for permission prior to submitting any information to this Site. If you have knowledge that a child 13 years of age or younger has submitted Personally Identifiable Information to us, please contact us and we will delete the PII information collected belonging to that child. You may contact us via email or by writing to us at the address below. Parents and guardians can also email us at firstname.lastname@example.org, but before any information is disclosed, the parent will be required to provide the parent's name and email address for verification. We will only send the information to the parent email address in the registration file.
LME fully complies with the federal CAN-SPAM Act. You can always opt out of receipt of further email correspondence from us.
Under Section 1798.83 of the California Civil Code, residents of California can obtain certain information from companies with whom they have an established business relationship. That information is about the Personally Identifiable Information those companies have shared with third parties for direct marketing purposes during the preceding calendar year. The law requires companies to inform consumers about the categories of Personally Identifiable Information shared with third parties, the names and addresses of those third parties, and examples of the services or products marketed by those third parties. To request a copy of the information disclosure provided by LME under Section 1798.83 of the California Civil Code, please contact us via email to email@example.com.
If you are an individual, you may have certain rights under applicable data protection legislation, including the right to review and correct the personal data we hold about you. Unless you reside in California or another jurisdiction that requires us to provide the information without charge, we may charge you a fee to receive a copy of this data. For a copy of or reasonable access to your personal data please contact us.
We do not monitor, review, or exercise any control over the materials provided when using the Site or our Service (though we reserve the right to block resources that we reasonably believe may subject us or our users to liability).